Hiring A Business Broker? Ask These Questions First, Then Decide

In the complex world of business sales and acquisitions, a business broker can be your most valuable ally. Whether you’re looking to sell your company or buy a new one, the right business broker can offer you the guidance and expertise necessary to navigate the challenging and nuanced deal-making process. However, not all business brokers are equal, so before you entrust such a critical transaction to any brokerage firm, it’s essential to understand who you’re dealing with. Here are the top questions to ask potential business brokers before making your decision.

Experience and Expertise

When hiring a business broker, experience is key. An experienced broker can foresee possible hazards and guide you away from potential pitfalls. Here are the questions you should ask to gauge their experience:

  • How many years have you been a business broker?
  • What types of businesses have you sold or helped purchase in the past?
  • Have you worked with businesses similar to mine?

A reputable business broker should have extensive experience in the industry and the specific type of businesses you’re looking to sell or buy. Their expertise can provide insights into market trends, valuation, and potential deals that could significantly impact your transaction’s success. Look for brokers with a diverse transaction history and a proven track record of closing deals successfully.

Track Record and Success Rate

Success breeds success, which is why you want a business broker with a solid track record. Inquiring about their past successes will give you an idea of their ability to deliver results. The following questions can help you assess their track record:

  • What is your success rate in selling businesses?
  • Can you provide references from previous clients?
  • Have you ever handled a transaction that was similar to what I’m looking for?

An established broker should be able to offer concrete data about their past performance and may provide references that can attest to their service. Be wary of brokers who are reluctant to share their track record or cannot point to similar successes to your business goals.

Industry Knowledge and Network

An extensive network and deep industry knowledge can mean the difference between a good deal and a great one. A well-connected broker will have access to potential buyers or sellers that can maximize the value of your transaction. To assess their network, ask:

  • What connections do you have in my industry?
  • Can you give an example of a successful transaction you brokered due to your network?
  • How do you stay updated on industry changes and how does this benefit your clients?

A broker who is actively involved in industry groups, has robust relationships with business professionals, and stays on top of industry trends is a strong asset to your deal-making team.

Marketing and Advertising Strategies

Your business broker should have a strong plan for marketing and advertising your business to the right audience. Effective marketing and advertising strategies can attract more potential buyers or sellers and increase the likelihood of a successful transaction. To assess their strategies, ask:

  • What is your marketing approach for businesses like mine?
  • Where will you advertise my business?
  • How do you plan to attract qualified prospects?

A thorough marketing and advertising plan should include online and offline strategies, addressing potential buyers or sellers locally, nationally, or even internationally depending on the nature of your business. Be sure the strategies are tailored to your business’s unique selling points and target audience.

Communication and Availability

A smooth transaction process requires excellent communication and availability from your business broker. You want to work with someone who is responsive and readily available to address any concerns or questions you may have. To gauge their communication style and availability, ask:

  • How do you plan to keep me updated on the progress of my transaction?
  • What is your standard response time for client inquiries?
  • Will I be working directly with you or with a team member?

Ideally, you should have a clear communication plan established from the outset. The broker’s availability for meetings and discussions should align with your expectations and the timeline of your transaction.


Hiring a business broker is a significant decision that can greatly impact the outcome of your transaction. By asking these fundamental questions, you’ll be better equipped to assess a broker’s suitability for your particular business needs. Remember, the more thorough you are in your evaluation, the more likely you are to find a broker who will champion your business ambitions with skill and dedication. Make your inquiries, listen to the responses, and choose wisely – your business’s future could depend on it.

Are you in search of a trusted partner for your business sale or acquisition in Pittsburgh? Look no further than our team of experienced Pittsburgh business brokers. Before you make your decision, it’s crucial to ask the right questions to ensure you’re entrusting your transaction to a reputable business broker in Pittsburgh. you can find a business broker in Pittsburgh who will champion your business ambitions with skill and dedication. Contact us today to learn more about how our Pittsburgh business brokerage can assist you in achieving your goals.